Credits and Pricing
Helm AI uses a one-time credit system. You buy credits once, use them to build and refine your site, then move to a Helm subscription for hosting and ongoing management.
Credit packs
Which pack you buy follows the Build quality you chose, so you are not picking twice:
| Credits | Price | |
|---|---|---|
| Standard build | 250 | $25 |
| Max Effort build | 400 | $40 |
| Top-up | 100 | $10 |
Standard is ready in a few minutes and suits most sites. Max Effort iterates harder on layout, type and detail for a one-off design — it uses more credits and often takes 10–15 minutes or more.
Either pack covers a complete build with credits left over for refinements: roughly seven on Standard, ten on Max. Top-ups add more at any time from your Helm AI account.
Prices are shown in your own currency at ai.usehelm.host — the figures above are US dollars.
Credits belong to your account, not to a single project. Top up any time.
What uses credits
| Action | Credits |
|---|---|
| Designing the look | 40 |
| Building the site — Standard | 100 |
| Building the site — Max Effort | 200 |
| Regenerating a section, or a chat tweak | 15 |
| Editing text or swapping an image yourself | Free |
| The intake chat before a build | Free |
So a complete Standard site costs 140 of your 250 credits, and a Max Effort one costs 240 of 400. The rest is yours for refinements.
Editing by hand is always free, however many times you do it — credits are only ever spent when the AI generates something.
Prices in other currencies
Helm AI credit pricing is available in GBP, EUR, USD, and CAD. Your currency is set during signup based on your location and stays consistent across your credit purchases and your Helm subscription.