SEO Setup
The SEO section controls how each page of your website appears in search results and when someone shares a link to it.
Opening SEO settings
Go to SEO in the sidebar, then pick a page from the page selector. Every page has its own settings — the homepage, your menu, each article. Nothing is shared between them, so a good description on one page does nothing for another.
Owners and editors can change these. Viewers cannot.
The fields
Page title — the blue line in a Google result, and the text in a browser tab.
The field stops at 60 characters, because that is roughly where Google cuts a title off. Aim for 30 to 60: shorter than 30 usually means you have left out something worth searching for. Put the distinctive words first — if it is cut, the end goes.
Meta description — the grey summary underneath.
The field accepts up to 320 characters, but Google usually shows about 160, so anything past that is written for nobody. It does not affect ranking directly; it decides whether someone clicks. Write it as a sentence to a person, not a list of keywords.
Social preview image — what appears when the link is shared on WhatsApp, LinkedIn, Facebook or X.
Use 1200 × 630 pixels. Anything else gets cropped, usually through the middle. If a page has no image set, the platform picks something from the page, and what it picks is rarely what you would have chosen.
Saving
Click Save page. SEO changes go live when you save — they do not go through the draft-and-publish cycle that content edits use, so there is no Go Live step and no way to stage them.
That is worth knowing in both directions: a fix reaches search engines without waiting for a publish, and a mistake does too.
What is on the other pages
Audit score covers the automatic check Helm runs across your site and how to read it.
Advanced mode covers canonical URLs, robots directives and structured data — settings that can hurt you if set wrongly, which is why they sit behind their own toggle.
The order worth doing this in
Titles first, on your most-visited pages. Descriptions next. Social images last — they change how a shared link looks, not whether anybody finds it.
You can see which pages get the most visits under Analytics → Top pages, and that is the list worth working down.